New Business Development Director

Joe Kouten has joined The Genpro Companies team as Director of Business Development. His tenure began in July with an intense familiarization of the Genpro operation at the Corporate Headquarters in Newark and the Corporate Administrative Department in Rutherford , NJ .

As Genpro expands its services beyond the perishable market, Joe will lead the move into general commodities. A main focus will be greater utilization of the trucks used by Genpro to provide backhaul to carriers. Joe has established a Regional Operations Center for Genpro in Greenville , South Carolina .

Formerly Logistics Director at Ahold USA in Greenville , Joe described his career move as “a better fit.”

“This is much closer to where I am most effective. I know logistics and transportation but I was applying this knowledge just for one grocery chain. This position will allow me to use all my skills to open new territory. It's exciting and challenging – just what I was looking for.”

Earlier in his career, Joe was employed in the transportation department of Wakefern Foods.

After his whirlwind indoctrination to Genpro and its people, Joe saw exceptional opportunity for the firm in general commodities.

“Genpro has a lot to offer,” he noted. “The company approach to customer service, the intensity of how people approach their jobs, the follow-up that shippers receive is all outstanding. The interaction with carriers is more rigorous than what I have seen elsewhere. I look forward to being part of the success team at The Genpro Companies.”