Economic Outlook for Brokers

What is the economic outlook for brokers in 2005?
We asked Annette Petrick, a transportation marketing and management consultant in Woodstock, VA. She stated, “The outlook for brokers this year is brilliant and should continue unabated. The economic rebound coupled with the capacity shortage puts greater pressure than ever on shippers to have a single source for all modes of transportation and types of carriage. This leads them right to the transportation intermediary.

“Third parties have invested heavily in technology and are creating innovative carrier benefits. With their extensive book of business, brokers are earning the status of “preferred customer” with carriers large and small.

“Shippers are outsourcing the complex and urgent job of freight transport and management to those who specialize in this field. By producing sophisticated reports and analyses, brokers are bringing added value to the table.

“Carriers have also discovered the value of brokers as a sales force to find freight for their return loads. This combination has created a true coming-of-age for third party entitles like freight brokers.”

Petrick heads Petrick Outsourcing Unlimited , Inc which provides management and marketing consulting specifically for the freight transport industry .

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