For five years of service as a marketing and management consultant, Annette E. Petrick received a five year pin from Trinity Transport, Inc. in Bridgeville, DE, a full service transportation intermediary. Petrick began working with Jeffrey E. Banning CTB, when his father, Edward Banning, first turned the company over to his young son, who had a degree in accounting.
Petrick worked with both generations on growth strategies, management procedures, integration of computer systems, Internet website and marketing.
Since the consultancy began, Trinity has grown from a staff of about 20 and less than a dozen agents to a staff of more than 70 with more than 40 agents nationwide and a volume that is more than four times what it was in 1997.
Stated Banning, "We knew where the dots were, to get where we wanted to go. Annette was instrumental in helping us to connect those dots, plan the starategies required, write the plans and hold our feet to the fire to be sure we were implementing them."
Today, Trinity Transport is recognized as a major employer on the Delmarva Penninsula. With a family of companies serving various aspects of transportation, the firm is in the top 10% of third party transportation intermediaries nationwide.
Petrick has headed Petrick Outsourcing Unlimited, Inc. since 1996. Before that, she was executive director of the Transportation Brokers Conference of America (TBCA), which ultimately became the Transportation Intermediaries Association (TIA). Her firm specializes in marketing and management consulting and growth strategies for transportation companies and non-profit organizations.
Petrick is a nationally recognized speaker and trainer and is publisher and editor of transportation/logistics business insider, an electronic newsletter for transportation brokers.
Details: www.transportmarketing.com
